Growth Marketing Strategies
Customizing the Line funnel
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the video: Customizing the Line funnel
Overview
“In this lesson we will customize our AAARRR funnel for our business case and I will also make a comparison with another type of business. This way you will be able to understand the importance of defining each phase of the funnel.”
In this video lesson Rose Rivera Reyna addresses the topic: Customizing the Line funnel, which is part of the Domestika online course: Growth Marketing Strategies. Develop Growth Marketing strategies and grow your business..
Partial transcription of the video
“In this lesson, after everything learned, we are going to develop our funnel for our online project. It is super important that you personalize the funnel according to the type of business. That's why I'm going to show you mine. For Wernes, I have determined that it will be the number of visits, in acquisition, the number of completed records, in activation, the number of people who have made a purchase for the first time, retention, the number of users with more than three purchases in the month, In revenue, the CLB, which is the Customer Lifetime Value, and referral, the NPS, a minimum of...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media
Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
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- 268 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
