Growth Marketing Strategies
Referral
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the video: Referral
Overview
“In this lesson you will learn about referral . I will tell you about the NPS (Net Promoter Score) so you can identify if your customer is a promoter or detractor of your product or service so you can take action. In addition, I will share a tool that will help you know what the target NPS your business should aim for would be.”
In this video lesson Rose Rivera Reyna addresses the topic: Referral, which is part of the Domestika online course: Growth Marketing Strategies. Develop Growth Marketing strategies and grow your business..
Partial transcription of the video
“In this lesson we will review Referral. In this phase you will be able to discover if your client promotes your product or your service. One of the metrics you could review is NPS, which is the Not Promoted Score. What we can also review are the Reviews. The Reviews, both those left within the app, the Reviews that they leave you within your catalog, for example in the case of LINE, You could have bought a cell phone and left a review about your experience or how the product was. Social Listening. In Social Listening, listen to what people are saying about your brand across all social netwo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media
Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
- 100% positive reviews (4)
- 268 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
