Growth Marketing Strategies
Growth Hacking vs Growth Marketing
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the video: Growth Hacking vs Growth Marketing
Overview
“We will review the concepts of Growth Marketing and Growth Hacking, as well as the differences and similarities between them, to place ourselves in the context of this course.”
In this video lesson Rose Rivera Reyna addresses the topic: Growth Hacking vs Growth Marketing, which is part of the Domestika online course: Growth Marketing Strategies. Develop Growth Marketing strategies and grow your business..
Partial transcription of the video
“In this lesson, we will review the concepts of Growth Hacking and Growth Marketing. We will also review the differences and similarities that both have. First I will tell you about Growth Hacking. The term Growth Hacking was introduced by Sean Ellis. He worked in different startups like Dropbox, Evenbright, Lookout and LogMe. His work focused on designing and implementing growth strategies with the least possible expenditure. The hacks or tricks are those tactics whose objective is to achieve that a product, a service or company goes viral to achieve massive growth in a short time and on a ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media
Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
- 100% positive reviews (4)
- 267 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
