Growth Marketing Strategies
Course final project
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the final project for: Growth Marketing Strategies
Growth Marketing Strategies
“Now that we are at the end of the course, I hope you have enjoyed the journey. I wanted to thank you for making it this far and for spending your time with me. It's time to share your creations and show the progress of your project. Comment on how you did it, talk about the challenges and difficulties you faced and how you overcame them. In short, share your experience. Gather your images and share your project by clicking on the "Create your project" button. Your post will become part of your portfolio on Domestika. Your portfolio is your showcase to the world to show your talent. Remember that explaining the project is crucial, not just showing photos. Here are some links to help you get organized: Support link 1 Support link 2 These are my recommendations: 1 - You must choose a digital business that you want to apply growth marketing to, whether it is the company where you work, your own business or the company of your choice. 2 - You will develop the buyer persona of the business of your choice minimum 1 maximum 3 3 - You will customize the AAAARRR funnel of the business of your choice, you will include metrics that will allow you to identify where you should focus 4 - Now add the data in each phase and identify which part of the funnel you should prioritize immediately, explain why using the data. Answer what strategies you will apply, how you will measure, what channels you will use. 5 - Finally, discuss how you would put together your growth marketing team based on your available resources and type of business. I invite you to participate in the forum and interact by commenting on the community's work. After all, we will help each other, so take advantage of this opportunity! See you at the forum!”
Partial transcription of the video
“We have reached the end of the course. I hope you enjoyed it and learned with me. Now it's your turn to analyze and execute everything I taught you. and adapt it to your business. Before I say goodbye, I want to leave you with some final recommendations. It is important that you customize the funnel to your business, determining what action the user is going to take at each stage. Every business has a different funnel, because it will depend on the business model and other variables that make your product or service unique. In the awareness and acquisition stage, It is necessary to work as ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media

Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
- 100% positive reviews (4)
- 268 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever