Growth Marketing Strategies
Revenue
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the video: Revenue
Overview
“In this lesson I will show you how the concept applies to different types of business. In addition, we will review the most relevant metrics in this phase such as: CAC, CLV (Customer Lifetime Value). We will review strategies and growth drivers.”
In this video lesson Rose Rivera Reyna addresses the topic: Revenue, which is part of the Domestika online course: Growth Marketing Strategies. Develop Growth Marketing strategies and grow your business..
Partial transcription of the video
“In this lesson we will talk about Revenue. In Revenue, visitors or registered customers become paying customers. They generate revenue because users actively use your service or product. It is important that you understand, It's not how many clients you have, but how much they actually spend on it. It's what generates your income. Probably if you are a SaaS and your users have a free plan, When they migrate to a paid plan is when you will generate Revenue. If you are an e-commerce, as in my case, At Glein, we are interested in knowing ARPU, which is the average revenue per customer. If you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media
Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
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- 268 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
