Growth Marketing Strategies
Retention
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the video: Retention
Overview
“You will understand that this phase is the surest path to success in Growth Marketing. We will review the metrics to monitor, as well as the strategies you should consider. ”
In this video lesson Rose Rivera Reyna addresses the topic: Retention, which is part of the Domestika online course: Growth Marketing Strategies. Develop Growth Marketing strategies and grow your business..
Partial transcription of the video
“Now we'll dive right into retention. It is the most important part of the funnel. It is the ability to make users come back, use our service or buy from us. According to Harvard Review, It is 5 to 25 times more expensive acquiring new users rather than retaining them. Now, by type of business, In SaaS it is probably that are always using the platform or buying more services from you. For an e-commerce it will be selling complementary products to customers. who had already purchased from us for the first time and who frequently purchase from us. If you provide services as a coach, It will be...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media
Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
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- 267 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
