Growth Marketing Strategies
Activation
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the video: Activation
Overview
“You will learn how the user and the business achieve their goal. In addition, we will review how to optimize the activation process since this phase is relevant. Getting users is not enough. We have to help them get the maximum value from our product or service.”
In this video lesson Rose Rivera Reyna addresses the topic: Activation, which is part of the Domestika online course: Growth Marketing Strategies. Develop Growth Marketing strategies and grow your business..
Partial transcription of the video
“In this lesson we will dive into activation. It is really in this phase that the user tries your product or service. and they will discover the value it brings to them. Depending on your type of business, activation will be SaaS, for its acronym in English, stands for Software as a Serve, which is a way to access software that provides you with technological solutions through the Internet. For example, activation here could occur because the user has accessed a 15- or 30-day free trial and has already tried it. It may also be that you subscribe to a freemium plan, where you will have limite...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media
Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
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- 268 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
