Growth Marketing Strategies
Introduction to the AAARRR Funnel
A course by Rose Rivera Reyna , Growth & Marketing Manager
About the video: Introduction to the AAARRR Funnel
Overview
“In this lesson I will teach you the end-to-end AAARRR funnel in a comprehensive way, so that you can identify what we will review in each phase of the funnel later. ”
In this video lesson Rose Rivera Reyna addresses the topic: Introduction to the AAARRR Funnel, which is part of the Domestika online course: Growth Marketing Strategies. Develop Growth Marketing strategies and grow your business..
Partial transcription of the video
“In this lesson we are going to review the Pirate Funnel. It is called Pirate Funnel for its initials AAARRR. It was created by Dave McClure, co-founder of 500 Startup. This tool was created with the aim that marketing teams can easily identify the user journey and the friction that can arise from the introduction of a product, when users become clients and when they recommend us. The R Funnel is divided into six phases, Each of these has its own working methodology and is accompanied by metrics. We must focus on one in order to work on a single objective. We must apply different Grow strate...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Growth Marketing Strategies
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Category
Marketing & Business -
Areas
Content Marketing, Digital Marketing, Growth Marketing, Social Media
Rose Rivera Reyna
A course by Rose Rivera Reyna
Rose Rivera is a leading digital marketing professional, specializing in growth marketing. Since 2012, she has led multidisciplinary teams at internationally renowned startups such as Linio and Rappi, where she has been instrumental in the design and implementation of accelerated growth strategies. Originally from Lima, Peru, Rose has combined her passion for travel with a career that has allowed her to expand her professional and personal horizons, collaborating in various sectors, from e-commerce to SaaS and supply chain. Her academic background includes a Master's in Marketing Science from the Esic Business & Marketing School in Madrid, complemented by specialized courses in growth marketing.
Throughout her career, Rose has demonstrated an exceptional ability to identify market opportunities and foster sustainable business growth. Her analytical and creative approach has allowed her to implement exponential growth models, always prioritizing customer retention and resource optimization. Inspired by women who, like her, have forged their path independently, Rose Rivera stands out for her ability to transform data into effective strategies, achieving a significant impact on the business.
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- 267 students
- 14 lessons (1h 13m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
