Innovative Branding: Create a Complete Visual Identity

Overview

“How to stage your case study to convince the client? In this lesson, we will explain to you how to think of a relevant narration and choose the visuals that you will present.”

In this video lesson Brand Brothers addresses the topic: A Compelling Case Study, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“At this stage. you have your visual identity. you master its codes. and it aligns with your aesthetic standards. In this lesson. we will see how to showcase it in a case study to convince the company. Creating an effective case study involves more than just assembling visuals. It's essential to carefully craft your narrative with precision to make an impact. What is essential in your case study is to develop a narrative progression. Take Contigo as an example. by detailing the creation of the characters and logo in a raw. direct manner. and we will gradually evolve towards the most spectacu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (56)
• 2056 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design