Innovative Branding: Create a Complete Visual Identity

Innovative Branding: Create a Complete Visual Identity

“This course is now over! Thank you very much for following. I hope you have been sensitive to our work, our methodology and our convictions around visual identity and branding. Now is the time to prepare your own project, whether it's a personal idea or based on a brief that we have sent to you. To guide you, we will review the key phases to follow. It would be great if you could show us an image of each phase of your project and add a brief explanation of what you did in each one, your doubts and the obstacles you might have encountered. The brief and the sketch Work and try to understand the keys of the client brief by going beyond the ideas of surfaces. Next, sketch out your first ideas.

Logo and graphic system Develop your logo based on an in-house typographic design, then imagine a complete graphic system. Applications and graphic charter Develop a set of rich and relevant visual applications. Then, develop a complete and precise graphic charter that allows the client to become autonomous. Presentation Put together a presentation to the client that is both visually and narratively persuasive. Now it's time to share your work! To do this, click on the “Create your project” button. Also participate in the forum and ask all the questions that come to mind. We encourage you to comment on the work of other students, to interact and to improve each other. For our part, we will come by as soon as possible to comment on your work and discuss with you. Thank you and see you soon on Domestika!”

Partial transcription of the video

“Final project This course is over. Thank you all for following. I hope you liked my work, my methodology, my convictions on visual identity and branding, which requires technical skills, a solid creative base, a great capacity for abstraction and an openness to the world. Visual identity is more than a logo built on a reassuring typography and a figurative symbol, simple paraphrase of the subject entrusted to you. It's a balancing act, a visual and narrative chain, who, when the magic takes, ramps up as the project progresses to achieve a unique result that will last for years. To achieve t...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (53)
• 1910 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design