Innovative Branding: Create a Complete Visual Identity

Overview

“To close this stage of creation, we will show you how to develop a book of graphic standards adapted to contemporary issues. This charter will allow the customer to have maximum autonomy in the application of the visual identity of the company.”

In this video lesson Brand Brothers addresses the topic: The Graphic Chart, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“In this lesson. we will develop a graphic standards booklet suited to contemporary issues. At Brandbrother. it's part of our routine. I've selected graphic charters created in the studio to give you a view. What's the purpose of a graphic charter? It's a reference document for the client that records all of the graphic identity. its rules. and possibilities. Often. in large companies. graphic charters are monumental documents. true bureaucratic nightmares. The challenge here is to create graphic standards that are both comprehensive and concise. The ultimate goal of a good graphic charter i...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (56)
• 2056 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design