Innovative Branding: Create a Complete Visual Identity

Overview

“To close this stage of creation, we will show you how to develop a book of graphic standards adapted to contemporary issues. This charter will allow the customer to have maximum autonomy in the application of the visual identity of the company.”

In this video lesson Brand Brothers addresses the topic: The Graphic Chart, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“The graphic chart We are going to draw up a book of graphic standards adapted to contemporary issues. It's part of our daily life. I made a selection of graphic charters made in the studio to give you a more global vision. What is the graphic charter used for? It is a reference document for the client who will record the elements of the graphic identity, its rules and possibilities. We can see in large companies that they are monumental documents, real gasworks. It is necessary to make complete and synthetic graphic standards. The objective of a good graphic charter is to give the necessary...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (53)
• 1910 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design