Innovative Branding: Create a Complete Visual Identity

Overview

“This lesson will explain to you why it is important to go beyond mere surface ideas and seek to understand the industry of the company you will be working with.”

In this video lesson Brand Brothers addresses the topic: Go Beyond Surface Ideas, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“Go beyond surface ideas In this lesson, we will see how to go further that surface ideas about an activity. To go beyond the first performances visual identity activity, it is necessary to explore the theme in question. For this, it is necessary to provide a preliminary work of research and documentation around the activity. You, like me, are not experts in the subjects entrusted to us. For Contigo, I knew nothing about shipping containers. With articles, or competition studies, I was able to immerse myself with precision in this project to provide a relevant answer. Me, my working method, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (56)
• 2056 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design