Innovative Branding: Create a Complete Visual Identity

Overview

“We will see here how to fully design a typographic logo. For Contigo, we will create an in-house typography, which will allow us to give a unique character to the company logo. You will see how to work the basic grid as well as the drawing of the letters.”

In this video lesson Brand Brothers addresses the topic: The Design of the Logo 1, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“Logo design In this lesson, we are going to see how to design a typographic logo. The design of the logo is a major creative and narrative challenge. This is the basis of the graphics system that we will design for Contigo. For that, we will rely on a house character which we will detail together. We'll start with the grid-based design. The starting point for building our character, this is the grid. Never start a typo job without building your own grid. You make your rules make a grid of the size you want, but be comfortable with your base as it will allow you to build your characters with...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (53)
• 1910 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design