Innovative Branding: Create a Complete Visual Identity

Overview

“As a logo alone cannot support the whole visual identity of a brand, we will show you how to define a whole graphic system, which is generous and modular and which offers multiple possibilities for the life of the brand.”

In this video lesson Brand Brothers addresses the topic: Searching for a Graphic System, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“Looking for a graphics system In this lesson, we will develop a graphical system generous and modular for Contigo. We believe that a logo alone does not add value. That's why we're going to develop a richer visual system which will bring several possibilities in the life of the brand identity. We will try to deduce from this character a richer graphics system to obtain a very particular and much more interesting spirit for the overall visual identity. The importance in the typographic design of a logo, it is not necessarily its complexity, it is the globality, what it sends back in terms of...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (53)
• 1910 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design