Innovative Branding: Create a Complete Visual Identity

Overview

“Now we are going to introduce you to some of the graphic designers who have become fundamental references in our work.”

In this video lesson Brand Brothers addresses the topic: Our Sources of Inspiration, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“In this lesson. we will share some graphic designs that are fundamental references for our studio. The modernist movement from the 60s to the 80s instilled in me the belief that an iconic visual achieved through simple forms. geometry. and typography. What laid the foundation for my work is this quest for absolute precision and the elimination of noise to reach the essence. For me. the visual identity of the 1968 Olympics in Mexico by Lance Wyman is an iconic case. because the dedicated typography work perfectly embodies the codes of sports. The Olympic rings theme was maximized in letterin...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (56)
• 2057 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design