Innovative Branding: Create a Complete Visual Identity

Overview

“This lesson will lead you to define the relevant graphic axes of your project. We'll give you tips on how to put this first phase of experimentation and sketching to good use, using Contigo as an example.”

In this video lesson Brand Brothers addresses the topic: Sketches and Experiments, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“Sketches and experiments In this lesson, we will define together the relevant visual axes for our Contigo shipping container refit project. In the research phases, we deliberately messed up the ideas. It's about putting everything away, because a good logo expresses only one major idea. This first step of drafting on paper is important. It allows you to give free rein to your intuitions and quickly and freely test your first ideas chaotically. Always have a sketchbook on you, inspiration can strike at any time. I do it, whether I'm on a train, at a sidewalk cafe or at the edge of a swimming...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (53)
• 1911 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design