Innovative Branding: Create a Complete Visual Identity

Overview

“This lesson will lead you to define the relevant graphic axes of your project. We'll give you tips on how to put this first phase of experimentation and sketching to good use, using Contigo as an example.”

In this video lesson Brand Brothers addresses the topic: Sketches and Experiments, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“During this lesson. we will collaboratively establish the pertinent visual axes for our project focused on the redevelopment of neighboring shipping containers. In the preliminary research phases. we deliberately created chaos in the ideas. Now. it's time to organize everything. as a good logo expresses only one major idea. This initial paper draft step is very important. It enables you to explore your intuitions freely and swiftly test initial ideas in a chaotic way. fostering creativity and innovation in your process. My suggestion: always have a sketchbook with you. Inspiration can hit a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 97% positive reviews (61)
• 2509 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design