Innovative Branding: Create a Complete Visual Identity

Overview

“What are the elements of the brief sent by the client that you really have to take into account? We will see together how to put together all the documents sent by the client and decide what you are going to keep or eliminate according to the project's perspective.”

In this video lesson Brand Brothers addresses the topic: The Brief: The Basis of the Work, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“The brief: the basis of the work In this lesson, we will work on a visual identity brief and flatten the elements communicated by your client. The brief is central. It will allow you to collect the necessary theoretical material to create your visual identity. It must look like you and stick to your method. All client briefs are more or less alike. You will quickly come across banalities. Authenticity, expertise, excellence, humanity. I will encourage you to build your brief yourself with your own questions. To sum up, an in-house design brief serves three main purposes. To collect the mate...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (53)
• 1910 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design