Innovative Branding: Create a Complete Visual Identity

Overview

“What are the elements of the brief sent by the client that you really have to take into account? We will see together how to put together all the documents sent by the client and decide what you are going to keep or eliminate according to the project's perspective.”

In this video lesson Brand Brothers addresses the topic: The Brief: The Basis of the Work, which is part of the Domestika online course: Innovative Branding: Create a Complete Visual Identity. Develop a branding project to breathe new life into a company’s image, from typography and logo to client presentation..

Partial transcription of the video

“In this lesson. we will collaboratively work on a visual identity brief and clarify all the elements by your client. The brief is crucial as it helps compile all the theoretical resources necessary for crafting your identity. Therefore. it must represent you accurately and align with your approach and methodology. Generally. all client briefs are somewhat similar. and you will quickly encounter clichés. Authenticity. Expertise. excellence. humanity. What I'm going to encourage you to do is to build your brief yourself. with your own questions. To sum up. a home design brief plays a crucial ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Innovative Branding: Create a Complete Visual Identity

• Level: Beginner
• 98% positive reviews (56)
• 2057 students
• 4 units
• 14 lessons (1h 43m)
• 12 downloads

• Category

  Design

• Software

  CorelDRAW

• Areas

  Branding & Identity, Design, Graphic Design, Logo Design, Typography Design