Introduction to Service Design: Improve User Experience
Create the blueprint of your idea
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: Create the blueprint of your idea
Overview
“It's time to discover the most iconic service design tool. The Service Blueprint is a diagram that is based on the Journey Map, but integrates the Backstage perspective, so that you can be clear about how the service should be operated, including your ideas for improvement.”
In this video lesson Gabriela Salinas addresses the topic: Create the blueprint of your idea, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“Create the blueprint of your idea In this lesson you will know the most representative service design tool: the service blueprint. Normally when we talk about service design, think about the service blueprint. This is a tool that helps us see step by step how a new service idea will be offered. This tool is read in two parts. The first part is the top part, which is very similar to the journey map, but at the bottom You can see the actions that the staff is carrying out. Remember also that in the first lessons We talked about the fundamentals of service design. At the top, there is the fron...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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- Audio: Spanish
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- Level: Beginner
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