Introduction to Service Design: Improve User Experience
How to design a service
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: How to design a service
Overview
“Here you will learn about the Double Diamond process and the basic tools used throughout a service design project.”
In this video lesson Gabriela Salinas addresses the topic: How to design a service, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“How to design a service In this lesson you will know the double diamond and the base tools used in a service design project. The double diamond made by the Design Council is one of the most complete visualizations of the process and also one of the most used. The double diamond takes us by a divergent and convergent thought process. In the first diamond we open ourselves to all possibilities. We investigate, explore and understand many problems until we converge on one. At the second diamond we reopen to explore all possible ideas. We are exploring through prototypes until we define what is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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- 13 lessons (1h 15m)
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- Audio: Spanish
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- Level: Beginner
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