Introduction to Service Design: Improve User Experience

Introduction to Service Design

“We have reached the end of the course, thank you very much for joining me! I hope that with all the tools I've passed on to you, you feel ready to start your own path in service design. Before saying goodbye, I would like to recapitulate the steps to follow for your final project. First you must choose a brand with which you want to work, be it the company where you work, your own business or a global brand. I recommend that you choose a project that you know and that has a strong service component, whether it is customer service in a physical store, some home service, telephone support, or some interaction with staff members. To enrich the project, consider a company that has various services, both digital and physical. You will have to implement each of the tools explained throughout the lessons, starting with the evaluation of the current service.

Then it is time to better understand the most painful problems, for this, remember to understand the perspective of both the stakeholders, as well as the users. Now that you have done your research and talked to enough people, it is time for you to download the information in a diagram of the experience, so that you can identify the points on which you will propose solutions. Through an ideation session you can create improvements for the service. I recommend that you don't do this alone, so that you can generate a large number of ideas. When you have your diagram, make sure your idea is understood and that it can work both frontstage and backstage. Finally, I recommend that you share your prototype with real users to get feedback so you can continue to iterate on the idea before launching it. And that's it from my side. My last recommendation is that you participate in the forum, I will be there, as far as possible, to assist you and give you my feedback. It is also a wonderful opportunity to exchange views with a large international community interested in the same as you, do not hesitate to be part! Bye. ”

Partial transcription of the video

“Final project We have reached the end of the course. I hope you have enjoyed the content. I am very grateful for your interest in the world of service design and I look forward to having supported your personal and professional growth. Next, I will give you some final recommendations for you to carry out your project successfully. First, you must choose a brand you want to work with, be it the company where you work, your own business or a global brand. I recommend that you choose a project that you know and that has a strong component of service, whether it is attention in a physical store...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Service Design: Improve User Experience

• Level: Beginner
• 99% positive reviews (81)
• 2698 students
• 4 units
• 13 lessons (1h 15m)
• 7 downloads

• Category

  Design, Marketing & Business

• Areas

  Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing