Introduction to Service Design: Improve User Experience
Differences with other methodologies
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: Differences with other methodologies
Overview
“Now you will know the main differences between service design and similar methodologies such as User Experience Design (UX) and Design Thinking.”
In this video lesson Gabriela Salinas addresses the topic: Differences with other methodologies, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“Differences with other methodologies Now you will know the main differences that service design has with other methodologies, such as user experience design and design thinking. Over the years, various design disciplines have emerged with a much more strategic and systemic approach. These are in the tech savvy business and social sciences, but it is common to confuse these disciplines. That is why we will see the differences between each of them. I want to start with user experience design or UX design. It is the one that is most commonly confused with service design, as they share various ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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