Introduction to Service Design: Improve User Experience
Diagram the experience
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: Diagram the experience
Overview
“To conclude this unit, you will develop a diagram that visualizes the user experience from start to finish, with the goal of identifying the pain points of the service.”
In this video lesson Gabriela Salinas addresses the topic: Diagram the experience, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“diagram the experience In this lesson we will land all the information in a diagram that shows from start to finish the experience that customers live, as well as identify pain points at different times. A journey map is a tool that helps us understand how to live an experience from start to finish. A key part of this map is to include the emotions experienced by the client throughout the experience. The structure of the journey has the phases at the top, then all the actions or activities carried out by the client. At the bottom there is a space for you to write comments. or actual phrases...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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