Introduction to Service Design: Improve User Experience
Evaluate the service
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: Evaluate the service
Overview
“In this lesson you will learn the principles and heuristics that help you evaluate whether a service is good or bad.”
In this video lesson Gabriela Salinas addresses the topic: Evaluate the service, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“Evaluate the service In this lesson you will learn how to evaluate if a service is good or bad. As you reflected on your previous task, many times we have experiences with services that are clearly bad, but other times it is a little more difficult to differentiate if a service is bad, especially if we are talking about our own service. For this, it is important to know how to diagnose the quality of our service. For that we can use the tool of the principles of a good service proposed by Lou Downe in his book "Good Services". From here I will be applying all the tools in the case study of ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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