Introduction to Service Design: Improve User Experience
Understand users
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: Understand users
Overview
“Now is the time to understand the most important person in our service: the user. For this you will know the main research techniques for a service design project.”
In this video lesson Gabriela Salinas addresses the topic: Understand users, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“understand users Now it's time to meet to the most important person in our service: to user. For that, I will tell you about some research techniques that you can use for any service design project. There are many types of research categorized depending on the type of data you collect. Today I will talk about the two most important types. We start with quantitative research. This is fully data and metrics-driven research. They are, for example, the usage statistics of a web page or the results of a service satisfaction survey. We now turn to qualitative research. This is based on interviews...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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