Introduction to Service Design: Improve User Experience
Devise service improvements
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: Devise service improvements
Overview
“In this lesson you will learn a series of creative techniques to generate ideas on how to improve your service. These techniques will help you to carry out co-creative workshops with clients or your work team.”
In this video lesson Gabriela Salinas addresses the topic: Devise service improvements, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“Devise service improvements In this lesson I will teach you creative techniques to generate ideas to improve your service. Since you deeply understood the users, at the service and all the pain points you identified on the journey map, Now it is time to move on to the solution. Remember that following the double diamond process, at this time we reopen to explore all possible ideas and eventually select only one, which is the one that we will take to prototype. In this step it is important that you focus first on generating a large number of ideas rather than on quality. Do not pressure your...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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- 13 lessons (1h 15m)
- 18 additional resources (7 files)
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- Audio: Spanish
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- Level: Beginner
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