Introduction to Service Design: Improve User Experience
Presentation
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: Presentation
Overview
“In this first lesson I want to tell you how I started in the world of design, some projects that moved me away from graphic design to immerse myself in strategic design; as well as my experience working in different environments, from agencies and corporations, to finally, in my own business. I will also tell you about the most important projects in which I have participated throughout my 12-year career.”
In this video lesson Gabriela Salinas addresses the topic: Presentation, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“Presentation Hello, thank you for signing up for my course. My name is Gabriela Salinas and I am a service designer. I currently live in Monterrey, Mexico. I studied Graphic Design, a master's degree in Business Innovation and a specialty in Prospective Design. When I graduated from university, I worked four years in a design studio doing projects of editorial identity and web design, but I felt that something was missing. I saw that a redesign was not solving the biggest customer problems. The master's degree gave me a new panorama. I transitioned to strategic design, going to work at the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
- 99% positive reviews (86)
- 2,872 students
- 13 lessons (1h 15m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
