Introduction to Service Design: Improve User Experience
The methodology
A course by Gabriela Salinas , Service Designer
Joined June 2021
Joined June 2021
About the video: The methodology
Overview
“In this lesson you will learn what services are, what their characteristics are, and you will understand why it is important that they be designed using a methodology.”
In this video lesson Gabriela Salinas addresses the topic: The methodology, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“The methodology In this lesson we will learn what services are, what are their characteristics and why it is important to design them with a methodology. Before we begin, I'd like you to join me in watching this video. About this example you just saw, I would like you to reflect on what parts are a product and which parts are a service. About the products part, surely you are thinking in the physical objects that arrive at the house. Also Amazon Scout, the robot, is a product, it is a physical element with which customers interact. And finally the app is a digital product. But there are man...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
Gabriela Salinas
A course by Gabriela Salinas
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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