Best seller

Brand Design with Grids

Bonus track

A course by Christian Pacheco Quijano , Graphic designer

Best seller

98% positive reviews (920)

14,903 students

Audio: Spanish, Italian

· · · · · · ·

About the video: Bonus track

Overview

“As an additional lesson, I'll tell you what a pattern of repetition is and its role in strengthening the brand and positioning it.”

In this video lesson Christian Pacheco Quijano addresses the topic: Bonus track, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.

Partial transcription of the video

“We had previously talked about the importance of the syntactic level, because it allows the elements that integrate the brand are consistent with the concept in all materials, supports and reproduction techniques. Not all brands need A repeat pattern. But nevertheless, This is a strategic element to strengthen identity and the positioning of a brand. As an example, We can see the pattern used by Starbucks. It is applied on different supports, as self-adhesive vinyl, engraved in plastic, promotional material or even items Architectural branches. The patterns are composed of a known basic ele...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design with Grids

Level: Beginner
98% positive reviews (920)
14903 students
6 units
17 lessons (2h 23m)
16 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Design, Logo Design

Christian Pacheco Quijano

A course by Christian Pacheco Quijano

Teacher Plus

Graphic designer

Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.

His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.