Best seller

Brand Design with Grids

What is a brand?

A course by Christian Pacheco Quijano , Graphic designer

Best seller

98% positive reviews (921)

14,843 students

Audio: Spanish

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About the video: What is a brand?

Overview

“Let's start from the beginning ... First we will see what a brand is, its history, evolution and function.”

In this video lesson Christian Pacheco Quijano addresses the topic: What is a brand?, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.

Partial transcription of the video

“It is time to go into brand matters. And what is a brand? Generally, we usually call everything "logo" indiscriminately. One of the first objectives is to know exactly what is known as "brand." 300 years before the Christian era There was already a need to mark the property. In most cases it was about communicating a message of belonging. And it is curious that this tool in English be called "brand" and the act of hurting cattle is known as "branding." A brand must meet three objectives: Identify, differentiate and position. "Identify" is to communicate a message of existence. I am here, I ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design with Grids

Level: Beginner
98% positive reviews (921)
14843 students
6 units
17 lessons (2h 23m)
16 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Design, Logo Design

Christian Pacheco Quijano

A course by Christian Pacheco Quijano

Teacher Plus

Graphic designer

Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.

His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.