Best Seller

Brand Design with Grids

A course by Christian Pacheco Quijano
Graphic designer. Mérida, Mexico.
Joined September 2005
, Graphic designer

Learn to use the language of geometry to create memorable brands

  • Best Seller Spanish with subtitles in English
  • 98% Positive reviews (697)
  • 10857 students
Brand Design with Grids

Learn to use the language of geometry to create memorable brands

Spanish with subtitles in English
  • 98% Positive reviews (697)
  • 10857 students
  • Online and at your own pace
  • Audio: Spanish
  • Level: Beginner
  • 17 Lessons (2h 23m)
  • Available from the app
  • Spanish, English, Portuguese, German, French, Italian
  • Unlimited access forever

Christian Pacheco - creative director of Kimbal, a studio dedicated to multidisciplinary design - has worked for years as a graphic designer specializing in the creation of brands and patterns. Geometry is your hallmark and uses it to capture the visual memory of your interlocutors, allowing you to create memorable visual systems.

In this course, Christian will teach you his methodology to work the brand image; a process that can be applied to both small businesses and multinational companies. You will design a visual scheme that, in addition to functioning as a branding system, will be practical when interacting with other disciplines such as industrial, product, textile and architecture design.

About this course

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What is a brand?
  • U3
    U3. Dimensions of the sign
  • U4
    U4. Let's do it
  • U5
    U5. Sketch, reticle and vectorization
  • U6
    U6. Typographic choice, color and presentation to the client.
  • FP
    FP Final Project
View details

First you will know the work of Christian, who will also tell you about the artists and designers who are and have been, a great influence for him.

Then, you will immerse yourself in their work methodology to design a high performance brand that can be adapted to all types of supports and materials. Christian will talk about the taxonomy of the brands and will explain the method they use in Kimbal to solve the problems presented by this type of project.

You will study the dimensions of communication, which will be of great help to evaluate the quality of a brand design.

Once you have defined the idea and you have captured it in a moodboad, you will make the first sketches. You will design the reticle so that your identity meets the golden proportions and, finally, you will vectorize it.

Finally, you will select the chromatic range more in line with the brand; you will choose typography and, through mockups, you will see how your identity works on different media. All this with the purpose of making the final brand presentation for your client.

What is this course's project?

You will develop a brand identity project with a grid, based on a real briefing, based on the Kimbal methodology.

Projects by course students

Who is it for?

To designers, creatives and anyone interested in learning more about the design of brands that work on any type of support.

What you need

It is advisable to have basic knowledge of design and Adobe Illustrator.

With regard to the materials you will need pencil, paper, squares, compass, markers and a computer with Adobe Illustrator installed.


10857 Students
697 Reviews
98% Positive ratings

Christian Pacheco Quijano

Graphic designer

Christian Pacheco is a graphic designer specialized in brand creation. Born in Mexico City, he has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics and Warner. His work has been published in the United States, France, Spain, England and China and has been exposed in Mexico at the Franz Mayer Museum, the Museum of Mexico City, the Mexican Museum of Design MUMEDI and Zona MACO; as well as in galleries in Spain, Argentina and Italy, where he was part of the Salone Internazionale del Mobile exhibition in Milan.


  • U1


    • Presentation
    • Influences
  • U2

    What is a brand?

    • What is a brand?
    • Brand taxonomy
    • Methodology
  • U3

    Dimensions of the sign

    • Semantic level
    • Syntactic level
    • Pragmatic level
  • U4

    Let's do it

    • Proposal of ideas from a brief
    • Ideas panel (moodboard)
  • U5

    Sketch, reticle and vectorization

    • Reticle
    • Bocetaje
    • Vectorization
  • U6

    Typographic choice, color and presentation to the client.

    • Choosing the correct source
    • Colour
    • Presentation of our brand
    • Bonus track
  • FP

    Final Project

    • Design of brands and pictograms

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Frequently Asked Questions

  • Domestika's courses are online classes that provide you with the tools and skills you need for completing a specific final project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the instructor and other users, thus creating a dynamic course community.

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  • The courses are divided into different units, each one includes lessons, informational texts, tasks and practice exercises to carry out your project step by step, with additional complementary resources and downloads. You will also have access to an exclusive forum where you can interact with the instructor and other students, and share your work and your course project, thus creating a community around the course itself.

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Brand Design with Grids. A Design course by Christian Pacheco Quijano Best Seller

Brand Design with Grids

A course by Christian Pacheco Quijano
Graphic designer. Mérida, Mexico.
Joined September 2005
  • 98% Positive reviews (697)
  • 10857 students