Best seller

Brand Design with Grids

A course by Christian Pacheco Quijano
Graphic designer. Mérida, Mexico.
Joined September 2005
, Graphic designer

Learn to use the language of geometry to create memorable brands

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (856)
  • 13397 students

Learn to use the language of geometry to create memorable brands

Spanish with subtitles in English
  • 98% positive reviews (856)
  • 13397 students
  • 17 lessons (2h 23m)
  • 19 additional resources (16 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Christian Pacheco - creative director of Kimbal, a studio dedicated to multidisciplinary design - has worked for years as a graphic designer specializing in the creation of brands and patterns. Geometry is your hallmark and uses it to capture the visual memory of your interlocutors, allowing you to create memorable visual systems.

In this course, Christian will teach you his methodology to work the brand image; a process that can be applied to both small businesses and multinational companies. You will design a visual scheme that, in addition to functioning as a branding system, will be practical when interacting with other disciplines such as industrial, product, textile and architecture design.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. What is a brand?
  • U3
    U3. Dimensions of the sign
  • U4
    U4. Let's do it
  • U5
    U5. Sketch, reticle and vectorization
  • U6
    U6. Typographic choice, color and presentation to the client.
  • FP
    FP Final project
View details

First you will know the work of Christian, who will also tell you about the artists and designers who are and have been, a great influence for him.

Then, you will immerse yourself in their work methodology to design a high performance brand that can be adapted to all types of supports and materials. Christian will talk about the taxonomy of the brands and will explain the method they use in Kimbal to solve the problems presented by this type of project.

You will study the dimensions of communication, which will be of great help to evaluate the quality of a brand design.

Once you have defined the idea and you have captured it in a moodboad, you will make the first sketches. You will design the reticle so that your identity meets the golden proportions and, finally, you will vectorize it.

Finally, you will select the chromatic range more in line with the brand; you will choose typography and, through mockups, you will see how your identity works on different media. All this with the purpose of making the final brand presentation for your client.

What is this course's project?

You will develop a brand identity project with a grid, based on a real briefing, based on the Kimbal methodology.

Projects by course students

Who is this online course for?

To designers, creatives and anyone interested in learning more about the design of brands that work on any type of support.

Requirements and materials

It is advisable to have basic knowledge of design and Adobe Illustrator.

With regard to the materials you will need pencil, paper, squares, compass, markers and a computer with Adobe Illustrator installed.


13397 Students
856 Reviews
98% Positive ratings

Christian Pacheco Quijano

Teacher Plus
Graphic designer

Christian Pacheco is a graphic designer specialized in brand creation. Born in Mexico City, he has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics and Warner. His work has been published in the United States, France, Spain, England and China and has been exposed in Mexico at the Franz Mayer Museum, the Museum of Mexico City, the Mexican Museum of Design MUMEDI and Zona MACO; as well as in galleries in Spain, Argentina and Italy, where he was part of the Salone Internazionale del Mobile exhibition in Milan.


  • U1


    • Presentation
    • Influences
  • U2

    What is a brand?

    • Methodology
    • Brand taxonomy
    • What is a brand?
  • U3

    Dimensions of the sign

    • Pragmatic level
    • Syntactic level
    • Semantic level
  • U4

    Let's do it

    • Proposal of ideas from a brief
    • Ideas panel (moodboard)
  • U5

    Sketch, reticle and vectorization

    • Vectorization
    • Bocetaje
    • Reticle
  • U6

    Typographic choice, color and presentation to the client.

    • Bonus track
    • Presentation of our brand
    • Colour
    • Choosing the correct source
  • FP

    Final project

    • Design of brands and pictograms

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Brand Design with Grids. Design course by Christian Pacheco Quijano Best seller

Brand Design with Grids

A course by Christian Pacheco Quijano
Graphic designer. Mérida, Mexico.
Joined September 2005
  • 98% positive reviews (856)
  • 13397 students