Best seller

Brand Design with Grids

A course by Christian Pacheco Quijano , Graphic designer

Graphic designer. Mérida, Mexico.
Joined September 2005

Learn to use the language of geometry to create memorable brands

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (896)
  • 14148 students

Learn to use the language of geometry to create memorable brands

Christian Pacheco, creative director at the multidisciplinary design studio Kimbal, has years of experience as a graphic designer specialized in brand and pattern creation. Geometry is his hallmark and he uses it to shape eye-catching designs and memorable visual systems.

In this online course, Christian teaches you his approach to designing a brand's visual identity, a process that can be applied to both small businesses and multinational corporations. Learn to create visual elements using grids and transform into a brand system, from the concept to the client presentation.

Read more ↓

What will you learn in this online course?

17 lessons & 19 downloads

What is a brand?
3 minutes, 4 seconds
Brand taxonomy
5 minutes, 27 seconds
7 minutes, 16 seconds
Semantic level
8 minutes, 51 seconds
Syntactic level
3 minutes, 49 seconds
Pragmatic level
11 minutes, 8 seconds
Spanish with subtitles in English
  • 98% positive reviews (896)
  • 14148 students
  • 17 lessons (2h 23m)
  • 19 additional resources (16 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Design a brand identity based on a real brief using a grid and the Kimbal methodology.

Projects by course students

Who is this online course for?

Designers, creatives, and anyone interested in learning more about the brand design and visual identities.

Requirements and materials

Basic knowledge of design and Adobe Illustrator is recommended for this course.

For materials, you need a pencil, paper, a square set, a compass, markers, and a computer with Adobe Illustrator installed.


14148 Students
896 Reviews
98% Positive ratings

Christian Pacheco Quijano

Teacher Plus
Graphic designer

Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.

His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.


  • U1


    • Presentation
    • Influences
  • U2

    What is a brand?

    • What is a brand?
    • Brand taxonomy
    • Methodology
  • U3

    Dimensions of the sign

    • Semantic level
    • Syntactic level
    • Pragmatic level
  • U4

    Let's do it

    • Proposal of ideas from a brief
    • Ideas panel (moodboard)
  • U5

    Sketch, reticle and vectorization

    • Reticle
    • Bocetaje
    • Vectorization
  • U6

    Typographic choice, color and presentation to the client.

    • Choosing the correct source
    • Colour
    • Presentation of our brand
    • Bonus track
  • FP

    Final project

    • Design of brands and pictograms

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Brand Design with Grids. Design course by Christian Pacheco Quijano Best seller

Brand Design with Grids

A course by Christian Pacheco Quijano
Graphic designer. Mérida, Mexico.
Joined September 2005
  • 98% positive reviews (896)
  • 14148 students