Best seller

Brand Design with Grids

Semantic level

A course by Christian Pacheco Quijano , Graphic designer

Best seller

98% positive reviews (921)

14,845 students

Audio: Spanish

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About the video: Semantic level

Overview

“In this lesson, I will tell you what is the semantic dimension and the relationship between the sign and the object, applied to the brand design. ”

In this video lesson Christian Pacheco Quijano addresses the topic: Semantic level, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.

Partial transcription of the video

“One of the definitions that we can find from "design" ... It is a discipline of decision making, aimed at solving a communication problem, following a methodology. In the end, communication is an important part within the development of a brand. How can we know what decisions we are making? How can we know where we are going to direct The objectives of this process? In this graph we can observe than the center of a brand before creating its letters, before creating your colors, before creating any graphic or visible element, It has to be composed of intangible parts. These intangible parts ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design with Grids

Level: Beginner
98% positive reviews (921)
14845 students
6 units
17 lessons (2h 23m)
16 downloads

Category
Design
Software
Adobe Illustrator
Areas
Branding & Identity, Design, Logo Design

Christian Pacheco Quijano

A course by Christian Pacheco Quijano

Teacher Plus

Graphic designer

Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.

His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.