Brand Design with Grids
Semantic level
A course by Christian Pacheco Quijano , Graphic designer
About the video: Semantic level
Overview
“In this lesson, I will tell you what is the semantic dimension and the relationship between the sign and the object, applied to the brand design. ”
In this video lesson Christian Pacheco Quijano addresses the topic: Semantic level, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.
Partial transcription of the video
“One definition we can find... of design. It's a discipline. Decision-making focused on addressing a communication issue through a specific methodology is essential. Ultimately. communication plays a vital role in brand development. But how can we truly understand its What decisions we are making and how we can determine where to direct the objectives of this process. In this graph. we can see that at the core of a brand lies its essence. which comes before deciding on its logo design or choosing its color scheme. Before creating any graphic or visible element. it is essential that these ele...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design with Grids
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Logo Design
Christian Pacheco Quijano
A course by Christian Pacheco Quijano
Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.
His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.
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- 15,045 students
- 17 lessons (2h 23m)
- 19 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
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