Brand Design with Grids

Overview

“It is the turn of the pragmatic dimension, let's see the role it plays so that a brand can be versatile and easily reproducible. ”

In this video lesson Christian Pacheco Quijano addresses the topic: Pragmatic level, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.

Partial transcription of the video

“We have already talked about the two levels: the semantic and syntactic dimension. The pragmatic dimension is the easiest to understand and the one that less times is met in the development of a brand. What is the problem with brands? Unfortunately, we tend to pay too much attention What I call "visual pyrotechnics": excessive use of gradients, of lines and elements that hardly They can be played in the real world. Something that designers forget most of the time is that our brand It has to work and exist in the real world. It has to be done on wood, it has to be able to be cut, it has to b...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design with Grids

• Level: Beginner
• 98% positive reviews (921)
• 14843 students
• 6 units
• 17 lessons (2h 23m)
• 16 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Logo Design