Brand Design with Grids
Pragmatic level
A course by Christian Pacheco Quijano , Graphic designer
About the video: Pragmatic level
Overview
“It is the turn of the pragmatic dimension, let's see the role it plays so that a brand can be versatile and easily reproducible. ”
In this video lesson Christian Pacheco Quijano addresses the topic: Pragmatic level, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.
Partial transcription of the video
“We have already covered the semantic and syntactic levels of brand analysis. Now let's delve into the pragmatic dimension. which is crucial yet frequently neglected in brand creation processes. Why do so many brands fall short when it comes to this aspect? Regrettably. we often focus excessively on what I term visual fireworks. This includes the overuse of gradients. lines. and elements that are challenging to replicate in the real world. which can detract from practical brand application. Designers frequently overlook this crucial aspect in the brand creation process. Our brand must functi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design with Grids
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Logo Design
Christian Pacheco Quijano
A course by Christian Pacheco Quijano
Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.
His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.
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- 17 lessons (2h 23m)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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Adobe IllustratorCategory
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