Brand Design with Grids
Bocetaje
A course by Christian Pacheco Quijano , Graphic designer
About the video: Bocetaje
Overview
“Now, we will analyze the ideas that arise from the information collected. We will make design decisions, we will define a creative route; we will land the ideas and generate graphic proposals at the sketch level. ”
In this video lesson Christian Pacheco Quijano addresses the topic: Bocetaje, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.
Partial transcription of the video
“For me. the sketching phase is one of the less glamorous parts of the design process. A common myth that the vast majority of designers love this stage. but that's not always true. of designers are good at drawing. In my case. unfortunately. i'm not as good as I wish to be. My sketches aren't always what one might expect from a designer. However. i try to ground most of the ideas... and clearly understand how I will solve them geometrically or at least visually. I emphasized the significance of keeping the mood board or idea panel accessible at all times. This enables us to receive feedback...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design with Grids
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Logo Design

Christian Pacheco Quijano
A course by Christian Pacheco Quijano
Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.
His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.
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