Brand Design with Grids

Overview

“To know what is the right type of brand for each project, we have to know the division of these and their characteristics. That is what we will do here. ”

In this video lesson Christian Pacheco Quijano addresses the topic: Brand taxonomy, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.

Partial transcription of the video

“One of the most controversial issues when defining how brands are divided is the use of a term very common use, which is the "isotype". Generally, we see on social networks that images are shared where agencies tell us How to call brands correctly. In this case "isotype" appears many times and I've seen it shared in a massive way in social networks. Talk about the importance of using the correct terms in the field of trademark taxonomy I consider it very important for this course. Why? In order for us to make design decisions, we must know exactly what kind of brand we will use and how and ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design with Grids

• Level: Beginner
• 98% positive reviews (921)
• 14843 students
• 6 units
• 17 lessons (2h 23m)
• 16 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Branding & Identity, Design, Logo Design