Brand Design with Grids
Reticle
A course by Christian Pacheco Quijano , Graphic designer
About the video: Reticle
Overview
“Here we will see how and what a reticle is for. I will explain the process of making one, from a golden rectangle, from the analog process to its digital realization. ”
In this video lesson Christian Pacheco Quijano addresses the topic: Reticle, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.
Partial transcription of the video
“We have reached the practical part of this course. One of the tools that work for us a lot when generating a brand is working on a golden lattice. The golden reticle is born from a golden rectangle. I know that many of you they know how to make a golden rectangle, but let's start from the beginning to understand the whole concept. The first thing we have to do is a perfect square. First we will do it manually. Let's trace it from scratch. We are going to see phase by phase, stage by stage and then we will see how we could generate it with a program like Illustrator. As everyone knows, a squ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design with Grids
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Logo Design

Christian Pacheco Quijano
A course by Christian Pacheco Quijano
Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.
His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.
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- Level: Beginner
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