Brand Design with Grids
Syntactic level
A course by Christian Pacheco Quijano , Graphic designer
About the video: Syntactic level
Overview
“Now let's see what the syntactic dimension is and how it can help us to establish a graphic congruence between the elements that make up a brand. ”
In this video lesson Christian Pacheco Quijano addresses the topic: Syntactic level, which is part of the Domestika online course: Brand Design with Grids. Learn to use the language of geometry to create memorable brands.
Partial transcription of the video
“We can understand the syntactic level of Greek syntax. which is order. We can better understand this concept by examining the image below. It showcases various letters. each featuring a distinct design. Now. envision how we might craft the letter B for each of these styles. For the lowercase letter B. In avant-garde design. we employ consistent structure and geometric strokes. This font's design is inherently geometric. emphasizing symmetry and precision in its form. The humanistic style of Caslom means that each character. like the letter B. shares its aesthetic This is what makes them a f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design with Grids
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Category
Design -
Software
Adobe Illustrator -
Areas
Branding & Identity, Design, Logo Design
Christian Pacheco Quijano
A course by Christian Pacheco Quijano
Christian Pacheco is a graphic designer from Mexico City specialized in brand creation. He has collaborated with companies such as Daewoo, Hard Rock Hotels, DC Comics, and Warner.
His work has been published in the United States, France, Spain, England, and China. It has also been displayed in Mexico at the Franz Mayer Museum, the Museo de la Ciudad de México, the Museo Mexicano del Diseño MUMEDI, and Zona MACO, as well as in galleries in Spain, Argentina, and Italy, where he participated in an exhibition at the Salone Internazionale del Mobile in Milan.
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- 15,045 students
- 17 lessons (2h 23m)
- 19 additional resources (16 files)
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- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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Adobe IllustratorCategory
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