Creative Direction of an Advertising Spot

Overview

“Here I talk about all the aspects to consider after winning the project and before shooting stop motion. Evolution of the script and the animatics. Mood General. Environments. Construction of models. Design and construction of characters and costumes. Final materiality of the characters (different proposals). Stop Motion technical references. Model Sheets. 3d modeling. Skeletons (armatures) and Rigging. Facial expressions of the characters: stop motion for replacements. Cinematography. Previz. Framing and Lighting tests. Color palette. Animation essays. ”

In this video lesson Javier Lourenço addresses the topic: Preproduction, which is part of the Domestika online course: Creative Direction of an Advertising Spot. Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production.

Partial transcription of the video

“[Music] In this lesson we're going to see all the pre-production stage. In the stop motion as we all know, when you go to shoot not can change anything, we knew that we had to go with everything studied with everything ready, with all the rehearsals made of animation, so the subject of the animatic was a long process, where we were changing part of the script, some jokes improving them, watching and reworking the fair timing of comedy that needed the piece, that's why we were testing more than 20 animatics, the audio and the image. We are not going to see here in this course all those anima...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Direction of an Advertising Spot

• Level: Beginner
• 98% positive reviews (82)
• 2168 students
• 4 units
• 14 lessons (2h 6m)
• 16 downloads

• Category

  3D & Animation, Photography & Video

• Software

  Adobe After Effects, Adobe Illustrator, Adobe Premiere

• Areas

  Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video