Creative Direction of an Advertising Spot

A course by Javier Lourenço , Multi-technical director

Multi-technical director. Buenos Aires, Argentina.
Joined October 2017

Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production

  • Spanish with subtitles in English
  • 97% positive reviews (79)
  • 2010 students

Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production

A course by Javier Lourenço

By the hands of Javier Lourenço - director of advertising specialized in animation and mixed media who has worked for clients such as Volkswagen, Bayer, Movistar, Toyota, Ikea, Unilever, Telefonica or MTV and member of the Flamboyant Paradise duo in the studio Gizmo- have spent countless hours of footage that have ended up becoming successful commercials, short films or video clips. However, to win all these projects he first had to present a pitch.

Therefore, in this course you will learn the creative process faced by the multi-technical directors from the moment they receive a script, until the production is finished, to compete for the development of advertising pieces of different techniques such as mixed media, stop motion, animation 2D and 3D. With it you will learn to design and write a complete management project to win advertising projects.

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What will you learn in this online course?

14 lessons & 47 downloads

Positioning as a director
8 minutes, 23 seconds
The history of the treatment
4 minutes, 29 seconds
Treatment: General tips
8 minutes, 4 seconds
The content of the treatment
12 minutes, 20 seconds
From the script to the treatment
11 minutes, 21 seconds
Preproduction
9 minutes, 47 seconds
Spanish with subtitles in English
  • 97% positive reviews (79)
  • 2010 students
  • 14 lessons (2h 6m)
  • 47 additional resources (16 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

You will have two creative scripts to turn the brief of an agency into a real cinematic script for an advertising spot.

Who is this online course for?

Advertising students, young directors, art directors and anyone interested in audiovisual production.

Requirements and materials

Prior knowledge of any kind is not essential, beyond being familiar with audiovisual culture, although it is advisable to have basic notions of film, production and art direction.

With respect to the materials, you will need a computer in which you must have installed Adobe Photoshop, Adobe Premiere, Adobe Illustrator, Keynote or PowerPoint and Adobe Acrobat. You will also need a pencil, a notebook, a rubber band.

New to Adobe After Effects? In that case, we recommend taking Domestika Basics courses to learn how to use the software: Introduction to After Effects.


Reviews

2010 Students
79 Reviews
97% Positive ratings

Javier Lourenço

A course by Javier Lourenço

Teacher Plus
Multi-technical director

He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.

In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion


Content

  • U1

    What is a multi-technical director? Background and inspiration

    • Presentation.
    • Influences
  • U2

    How to win direction projects Positioning as director and treatments

    • Positioning as a director
    • The history of the treatment
    • Treatment: General tips
    • The content of the treatment
  • U3

    Live action project with post-production. A very particular recipe

    • From the script to the treatment
    • Preproduction
    • Filming
    • Postproduction
  • U4

    Stop motion project. Chocolate fever at night

    • From the script to the treatment
    • Preproduction
    • The shooting of stop motion
    • Postproduction
  • FP

    Final project

    • Final project

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Creative Direction of an Advertising Spot. Photography, Video, 3D, and Animation course by Javier Lourenço

Creative Direction of an Advertising Spot

A course by Javier Lourenço
Multi-technical director. Buenos Aires, Argentina.
Joined October 2017
  • 97% positive reviews (79)
  • 2010 students