Creative Direction of an Advertising Spot
Positioning as a director
A course by Javier Lourenço , Multi-technical director
About the video: Positioning as a director
Overview
“Here we will see, the choice of the director for a project. How do you position yourself in the market? Find a niche, a specialty. The director as a commercial brand. Know your target as a director and your profile. Tips on the work team.”
In this video lesson Javier Lourenço addresses the topic: Positioning as a director, which is part of the Domestika online course: Creative Direction of an Advertising Spot. Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production.
Partial transcription of the video
“[Music] Well in this lesson, I want to talk about positioning as director How is the election of a director? to know certain piece, to make certain piece, this is given in the agencies and in the client, one chooses as creative of agency or as a client or director or by your reel or by your treatment or both, the important thing here is that a director you don't just have to choose it because you drive certain technique, because it handles a certain aesthetic style or because it handles certain type of products, the important thing is its capacity narrative, the ability of your story tellin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction of an Advertising Spot
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Category
3D & Animation, Photography & Video -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere -
Areas
Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video
Javier Lourenço
A course by Javier Lourenço
He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.
In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion
- 98% positive reviews (82)
- 2,155 students
- 14 lessons (2h 6m)
- 47 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Premiere
