Creative Direction of an Advertising Spot
Preproduction
A course by Javier Lourenço , Multi-technical director
About the video: Preproduction
Overview
“Here I review all the stages and preproduction processes. Extension of search of references. Address Board Board. Preliminary animatic. PPM Book. Definitive Story Board. Illumination. Finishing thumbnails. Label Design Final selection of props. Final Animatic.”
In this video lesson Javier Lourenço addresses the topic: Preproduction, which is part of the Domestika online course: Creative Direction of an Advertising Spot. Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production.
Partial transcription of the video
“[Music] In this lesson we will see all the items for the pre production. They finally gave us the award of the project, so we started before thinking the story to look for a lot of reference from cooking, television, commercial recipes of different techniques not only of Live Action but also of stop motion, With these references, what I wanted to have was the frames, that is the framings with the exact actions, the duration ideal, since in this case I sent the voice over of the Chef Here I am showing you some references that I found, I also looked for a lot of table top and so I was buildin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction of an Advertising Spot
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Category
3D & Animation, Photography & Video -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere -
Areas
Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video
Javier Lourenço
A course by Javier Lourenço
He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.
In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion
- 98% positive reviews (82)
- 2,155 students
- 14 lessons (2h 6m)
- 47 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Premiere
