Creative Direction of an Advertising Spot
Postproduction
A course by Javier Lourenço , Multi-technical director
About the video: Postproduction
Overview
“In this last lesson I talk about the Offline edition. VFX of the shots that needed post-production (CG and Composite), Color Grading, Reference of music versus original music. Voice over: references and final VO. Online and Making of.”
In this video lesson Javier Lourenço addresses the topic: Postproduction, which is part of the Domestika online course: Creative Direction of an Advertising Spot. Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production.
Partial transcription of the video
“[Music] In this lesson we will see everything regarding post production. Of the first thing we're going to talk about is the edition, we presented 3 alternatives of montage in our first offline, we had approximately 5 work days before submit to the agency, I want to show you these 3 armed, none of these 3 armed had exactly 60 seconds that was the duration request, I do some clarifications before show them these 3 armed, the speech is not final, but is a place holder, then when talk about sound we are going to touch specifically this item and also lend it attention to the music so you can se...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction of an Advertising Spot
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Category
3D & Animation, Photography & Video -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere -
Areas
Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video
Javier Lourenço
A course by Javier Lourenço
He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.
In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion
- 98% positive reviews (82)
- 2,156 students
- 14 lessons (2h 6m)
- 47 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Premiere
