Creative Direction of an Advertising Spot
Course final project
A course by Javier Lourenço , Multi-technical director
About the final project for: Creative Direction of an Advertising Spot
Final project
“I hope you have enjoyed the course and the information I shared with you has been useful. Being a director is an arduous task but everything changes when you do your work with passion. Keep in mind in your final project to comply with all the steps we saw in the course. I will be attentive to receive your work and give you feedback within the possibilities and that my tasks allow me. Be patient and I will be accompanying you in your presentation. Thank you so much for everything. It was a pleasure to give this Domestika course. ”
Partial transcription of the video
“Well, we reached the end of the course. At the beginning I introduced myself, I showed my work as a director and also some of advertising agency, as creative. After I showed you my influences, I showed you the pages that I usually visit, that inspire me. Then I gave you advice to gain direction "pitch", doing all the important points for the treatments. Then I shared a project of live action, with postproduction, in which we applied all these processes and these tips to a particular project. And finally, we saw the process of a "stop motion" project, of advertising, in which we also applied...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction of an Advertising Spot
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Category
3D & Animation, Photography & Video -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere -
Areas
Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video

Javier Lourenço
A course by Javier Lourenço
He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.
In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion
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- 2,155 students
- 14 lessons (2h 6m)
- 47 additional resources (16 files)
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- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
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