Creative Direction of an Advertising Spot

Overview

“In this lesson I begin with a brief introduction to the communication style of the agency and the client. I review the previous campaigns of Gallo Snacks. I share the script of the agency and the brief. I speak about the technical proposal of animation style that I proposed to the agency. Treatment. Reformulation of the script (storytelling). Address Board Board. Technical references Look & Feel. Environment proposal Cinematography and lighting. Locker room. Character Design and Materiality. Conclusion.”

In this video lesson Javier Lourenço addresses the topic: From the script to the treatment, which is part of the Domestika online course: Creative Direction of an Advertising Spot. Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production.

Partial transcription of the video

“In this lesson we will see the whole process of a stop motion project For a product a rice bar with chocolate for the line rooster snack of mills Good first of all I want tell you why I chose this project in my opinion has a lot of very interesting ingredients that made the process very fun The good mother agency aires- with which we had already worked on other projects I invite you to participate in this pitch in the that we competed against other two producers So that you know a little more about mother up 2016 was one of the mother offices the network founded in London And in 2017 has ch...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creative Direction of an Advertising Spot

• Level: Beginner
• 98% positive reviews (82)
• 2155 students
• 4 units
• 14 lessons (2h 6m)
• 16 downloads

• Category

  3D & Animation, Photography & Video

• Software

  Adobe After Effects, Adobe Illustrator, Adobe Premiere

• Areas

  Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video