Creative Direction of an Advertising Spot
Influences
A course by Javier Lourenço , Multi-technical director
About the video: Influences
Overview
“I share works that have always inspired me and inspire me of my directors, creative studios and favorite producers and then I show them the sites I visit every day.”
In this video lesson Javier Lourenço addresses the topic: Influences, which is part of the Domestika online course: Creative Direction of an Advertising Spot. Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production.
Partial transcription of the video
“[Music] In this lesson I will show you the directors that influence me, studies that are inspirational and I'm also going to give you some tips, some advices, to search for references on certain sites I look assiduously. For 15 years or so I have been watching and cataloging Different directors who inspire me. Some are advertising, others come more from the cinema, some are more experimental, but what everyone has in common is that they have a new language and a different way of telling. Let's see them. Michel Gondry Michel Gondry is for me one of my favorite directors of the late nineties ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction of an Advertising Spot
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Category
3D & Animation, Photography & Video -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere -
Areas
Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video
Javier Lourenço
A course by Javier Lourenço
He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.
In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion
- 98% positive reviews (82)
- 2,155 students
- 14 lessons (2h 6m)
- 47 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Premiere
