Creative Direction of an Advertising Spot
Presentation.
A course by Javier Lourenço , Multi-technical director
About the video: Presentation.
Overview
“I introduce myself and tell you how were my beginnings in the world of advertising, my time in agencies as art director and creative director to then become director of commercials.”
In this video lesson Javier Lourenço addresses the topic: Presentation., which is part of the Domestika online course: Creative Direction of an Advertising Spot. Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production.
Partial transcription of the video
“[Music] Hi, I'm Javier Lourenço, I'm advertising director and eventually short and video clips. I am Argentine, I was born and I live in Buenos Aires, many may know me with the name of Flamboyant Fantasy Paradise that is the duo of directors with whom we we played in Gizmo, a animation and mix studio media. When I was in the secondary I liked three things, astronomy, architecture and publicity, but when I realized that I was pretty bad at math I decided for working in advertising. I started studying publicity at the University of El Salvador in Buenos Aires and in the last year of my career...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction of an Advertising Spot
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Category
3D & Animation, Photography & Video -
Software
Adobe After Effects, Adobe Illustrator, Adobe Premiere -
Areas
Advertising, Art Direction, Filmmaking, Motion Graphics, Stop Motion, Storyboard, Video
Javier Lourenço
A course by Javier Lourenço
He graduated in Advertising in 1997 at the Universiad del Savador (Buenos Aires) and since then has worked as an art director at leading agencies such as Lautrec / Nazca Saatchi & Saatchi, CraveroLanis, Euro RSCG and DDB. He was creative director at the agency Del Campo / Nazca Saatchi & Saatchi and El Cielo de Agulla & Baccetti.
In 2006 he started working as a director of audiovisual projects working for the Amautalab creative studio and in 2009 he founded Flamboyant Paradise with Antoine Quairiat. Since 2017 he is also the director of GIZMO, an activity that is currently compatible with director of advertising, film and video clips in which he gives free rein to his eclectic multitechnical audiovisual repertoire that includes live action, mixed media, 3D animation, 2D, Motion graphics and stop motion
- 98% positive reviews (82)
- 2,155 students
- 14 lessons (2h 6m)
- 47 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese
- Level: Beginner
- Unlimited access forever
Adobe After Effects
Adobe Illustrator
Adobe Premiere
