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    Discover the 15 reasons to use a sketchbook. A sketchbook may seem, at first glance, to be a simple notebook. But for many creative people it ends up becoming something much more complex: an archive of ideas, a visual laboratory, a space for observation and, sometimes, even a mental refuge. You don't have to be good at writing or drawing to benefit from it. Designers, photographers, writers, textile artists, teachers or anyone with a creative restlessnesscan find in the sketchbook a useful tool to think, experiment and develop ideas without pressure. As opposed to the tendency to show, publish and constantly perfect, the sketchbook proposes another relationship with creativity: more private, more intuitive and less conditioned by the final result.

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Ruffles - Vending Machine

by Javier Lourenço @javierlourenco

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En este spot llamado "vending machine" realizamos la animación 3D del sexy "Batatito", el personaje de Ruffles para la agencia brasileña ALMAP BBDO.

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A project by
Javier Lourenço javierlourenco
Teacher Plus
Joined October 2017
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Details
  • Ruffles - Vending Machine
  • Client: Pepsico
  • Agency: Almap BBDO
Areas
  • 3D
  • Animation
  • Character Animation
Software
  • Nuke
Courses by this teacher
Creative Direction of an Advertising Spot. Photography, Video, 3D, and Animation course by Javier Lourenço

Creative Direction of an Advertising Spot

A course by Javier Lourenço

Learn to face a direction pitch for stop motion and mixed media from the brief to the post-production

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