Discover the 15 reasons to use a sketchbook. A sketchbook may seem, at first glance, to be a simple notebook. But for many creative people it ends up becoming something much more complex: an archive of ideas, a visual laboratory, a space for observation and, sometimes, even a mental refuge. You don't have to be good at writing or drawing to benefit from it. Designers, photographers, writers, textile artists, teachers or anyone with a creative restlessnesscan find in the sketchbook a useful tool to think, experiment and develop ideas without pressure. As opposed to the tendency to show, publish and constantly perfect, the sketchbook proposes another relationship with creativity: more private, more intuitive and less conditioned by the final result.
En este spot llamado "vending machine" realizamos la animación 3D del sexy "Batatito", el personaje de Ruffles para la agencia brasileña ALMAP BBDO.
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