Contemporary Brand Identity: Using Verbal and Visual Branding
The Process of Creating Brand Identities
A course by Michael Johnson , Designer and Creative Director
About the video: The Process of Creating Brand Identities
Overview
“In this lesson, we’ll look at our design process, and how we start off very wide, searching for dozens, sometimes hundreds of design solutions.”
In this video lesson Michael Johnson addresses the topic: The Process of Creating Brand Identities, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“The Process Of Creating Brand Identities In this lesson we'll dig a little bit deeper into the design process and how we start really wide, looking at lots of ways to do something, and then gradually narrow it down to a design solution. Some of the examples I've shown you looked like they appeared out of thin air. Well, of course they don't, they're a product of lots of thinking and analysis and lots of hard grind, really. We'll look a little bit more into that process. We like to start really wide we use big magnetised walls we stick up hundreds and hundreds of ideas. We might be putting u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
-
Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
- 100% positive reviews (553)
- 13,929 students
- 14 lessons (2h 11m)
- 14 additional resources (0 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
