Contemporary Brand Identity: Using Verbal and Visual Branding
What Will We Do in This Course?
A course by Michael Johnson , Designer and Creative Director
About the video: What Will We Do in This Course?
Overview
“This lesson introduces what the course will help you understand, the two sides to the project you will do yourself – and how you will complete that in the most comprehensive way possible.”
In this video lesson Michael Johnson addresses the topic: What Will We Do in This Course?, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“What Will We Do On This Course? Now we're gonna overview the kind of things that we'll do in this course. We'll look at the aspects of branding you'll learn about, the verbal and the visual. We'll also talk about your project and how to apply some of these ideas to your project. The aim of the course is to help you understand two sides of the branding process, the verbal side and the visual side, because if you do, then you get to produce much better and much more cohesive brand identities. Let's think about those two sides I mentioned. On one side, there's the verbal side of branding, wher...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
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- 14 lessons (2h 11m)
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- Audio: English
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- Level: Beginner
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