Best seller

Contemporary Brand Identity: Using Verbal and Visual Branding

A course by Michael Johnson
Designer and Creative Director. London, United Kingdom.
Joined August 2020
, Designer and Creative Director

Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences

  • Best seller
  • 100% positive reviews (351)
  • 7203 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Course summary

  • 14 lessons (2h 11m)
  • 14 downloads
  • 11 exercises
  • Course final project
$14.99USD 75% Disc. $59.99 USD
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Michael Johnson

A course by Michael Johnson

Teacher Plus
Designer and Creative Director

Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.

Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.


  • 100% positive reviews (351)
  • 7203 students
  • Online and at your own pace
  • Audio: English
  • Level: Beginner
  • 14 lessons (2h 11m)
  • Available on the app
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Unlimited access forever
  • Certificate upon completion of the course

Contemporary Brand Identity: Using Verbal and Visual Branding. Design course by Michael Johnson Best seller

Contemporary Brand Identity: Using Verbal and Visual Branding

A course by Michael Johnson
Designer and Creative Director. London, United Kingdom.
Joined August 2020
  • 100% positive reviews (351)
  • 7203 students