Contemporary Brand Identity: Using Verbal and Visual Branding
About Me
A course by Michael Johnson , Designer and Creative Director
About the video: About Me
Overview
“Even though I was designing typefaces at 15, I didn’t pursue a normal design education. I was just lucky to get a good first job, then brave (or stupid?) in my early-twenties decision to work my way across the world, learning from all aspects of design, art direction, advertising and branding before setting up my own company.”
In this video lesson Michael Johnson addresses the topic: About Me, which is part of the Domestika online course: Contemporary Brand Identity: Using Verbal and Visual Branding. Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences.
Partial transcription of the video
“Hello. My name is Michael Johnson. I'm the creative director and founder of a design company, Johnson Banks. We design brands and brand identities across the world from our base in London. Now, in this lesson, I'm going to talk about kind of how I got to where I've got to. and some of the things that influenced me along the way. My company is known for the way it combines verbal and visual branding, the words and the pictures if you like. By doing this, we create really powerful brands and brand identities. Sometimes we use words in a provocative, campaigning way. Sometimes we use the words...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Contemporary Brand Identity: Using Verbal and Visual Branding
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Category
Design -
Areas
Art Direction, Branding & Identity, Graphic Design
Michael Johnson
A course by Michael Johnson
Although Michael Johnson began designing typefaces at fifteen, he didn’t pursue a standard design education. Instead, he worked his way across the world, learning all aspects of design, art direction, advertising, and branding for ten years. He then started his own brand consultancy, Johnson Banks in 1992. In three decades, the world-renowned brand consultancy has worked with major brands and institutions such as Mozilla, the University of Cambridge, Acumen, UNICEF, and many more.
Michael is an Honorary Professor at Glasgow School of Art and is a guest speaker at many renowned design events like Typo Berlin and Pecha Kucha. He has won many iconic design prizes, including seven yellow and one black pencil from D&AD. He has also published several books such as Problem Solved, Branding In Five and a Half Steps, and Now Try Something Weirder.
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- 14 lessons (2h 11m)
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- Audio: English, Spanish (Latam), French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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